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Building Wealth through Saving and Investing

Moolala Book Review and Giveaway

moolalaRandom House Publishing contacted me to review a new personal finance best seller, Moolala (link), which was written by Bruce Sellery.  The title sounded unique and interesting, so I gratefully accepted the book for review with a few copies for giveaway.

Before I even had to chance to read it, I was seeing the book on the best sellers table at Chapters and at the exclusive best sellers table at Walmart, which then really peaked my interest.

I must admit that the book was a pleasant surprise.  As I’ve read quite a few money books in my day, I was expecting a typical personal finance book with the common money mantras.  However, Moolala had a little something extra that kept me interested.  Where most financial books talk only about the “how”, this book digs a little deeper and adds the “why” to help develop, achieve, and put life goals into context.

About the Author

You may have heard the name Bruce Sellery before as he is one of the founders of Business News Network (BNN).  Here’s what the book says about him:

Bruce Sellery is a business journalist and professional speaker.  As one of the founding members of BNN, he has anchored thousands of hours of programing from Toronto to New York.

More recently, Bruce founded Moolala, a personal finance training company focused on inspiring people to get a handle on their money so that they can live the life that they want.

About the Book

The book is broken out into steps to help the reader achieve their financial goals and hopefully what they want out of life.  As previously mentioned, I enjoyed the “why” sections of the book (steps one and two) which makes up almost half of the book.  These steps include:

  1. Step ONE:  Lay the Foundation – This step puts into context why smart people do dumb things with their money.  Determines what your money is for.  The reasons why you need to get  handle on your money. Determining the right level of complexity for you and your money.
  2. Step TWO: Determine What You Want – Coming up with your financial goals – what do you want for your life?
  3. Step THREE: Develop the Plan – What is your starting point? What’s holding you back from achieving your goals? What are the top three things that you need to do? Assess and improve your cash flow, working with a financial advisor or do it yourself to come up with an investment plan.
  4. Step FOUR: Take Action – Just do it, how can you make sure you act on your plan?
  5. Step FIVE: Stay Engaged – Make it a long term engagement.

I recommend this book for just about anyone looking for more than just “do this to be financially secure”.  I’m sure that I’ll be reading this book over again in the coming years.

Want a Free Copy?

The publisher is offering Million Dollar Journey readers the chance to win a free copy of the book (3 copies available).  The details are below:

  1. New and Existing Money Tips Newsletter Subscribers will be drawn at random for a free book (you can subscribe here). (+1 entry)
  2. Tell me one of your financial goals for 2011 by clicking here. (+1 entry)
  • Only one comment entry per person (valid email addresses only please – privacy policy).
  • Contest will end Sat 5pm EST April 2, 2011 and the winner, drawn randomly, will be contacted shortly after!


153 Comments, Comment or Ping

  1. 1. cbez

    Looks like an interesting read. My goal is pay off my LOC in 2011!

  2. 2. Jason R

    My goals are normally things like pay down the mortgage, invest more etc, but this Christmas we are going to NZ and Australia for 6 weeks. So my goal is simply to save enough for the trip.

    Cheers,
    Jason

  3. 3. Jon Bishop

    This book is on my list to read. My goal for 2011 is to pay down mortgage debt, and max out my TFSA.

  4. 4. Joel

    My goal is to pay down my mortgage x%

  5. 5. Bobby Aves

    My goals are to learn more about investing and dip my foot in the water to achieve a higher rate of return then last year

  6. 6. Andrea

    In 2011. my goal is to fix my asset allocation.

  7. 7. Dan

    Goal: To get my rsp’s upto 25k so i have the max first time home buyers plan.

  8. 8. Suzanne

    My goal this year is to add at least an extra 50% to my mortgage payment every month — doubling it would be a super victory!

  9. 9. js_cooldude

    Sound slike an interesting read. My goal for 2011 is to save enough for a 25% cashdown on a condo I’m planning to buy.

  10. 10. Amaley

    My goal for 2011 is start saving and investing into other things other than my chequing and savings account at my bank

  11. 11. Tanya a.k.a. stamperitis

    My current financial goal is an 8 month emergency fund.

  12. 12. Neeraj

    To pay my mortgage by 10%

  13. 13. Eddy

    To contribute to my TFSA so that I can use up the room available there.

  14. 14. nobleea

    goal for 2011 is to pay down mortgage by 20%.

  15. 15. Patricia D

    Pay off my LOC and start building an emergency fund instead of relying on the LOC.

  16. 16. Brian

    Pay off my Mastercard by July

  17. 17. Michael

    Goal for 2011 is to get the mortgage under $100K.

  18. 18. J Oakley

    My goal for 2011 is to build up my savings to always have $1000 untouched, and then to add on to that.

  19. 19. Jason

    My 2011 Goal is to pay down the mortgage by 25%. Sounds like a refreshing take on existing finance literature.

  20. 20. Lisa

    goal for 2011 is to pay down my mortgage by 10%, and max out my daughters’ RESP’s.

  21. 21. Bing

    One goal in 2011 is to build and apartment above a work shop on the same property as my duplex maximizing that property.

  22. 22. Michel

    My goal for 2011 is to finally write my goals to be able to follow them.

    1. look at savings with current budget
    2. start up TFSA and contribute
    3. Find financial advisor for upcoming business opportunities

    well just wrote them. now to get them done. tks. MDJ

  23. 23. Adam Okhai

    2011 goals: Focus on Canadian large caps that have dividend yield of 3.5% or more AND whose dividend payout approximates 50% of their earnings . Examples of companies I will be looking at : BCE, ScotiaBank .

  24. 24. syrah07

    my goal is to have a break even budget

  25. 25. Denise

    my goal is to set up a financial plan. This book couldn’t be more fitting. I hope I win it.

  26. 26. KLM

    2011 Goal – pay off mortgage…i’m almost there!

  27. My financial goal for 2011 is to make enough money between a part-time job and my photography business to spend Jamuary and February 2012 in Florida.This white stuff is getting to me.

  28. 28. Vanda Orsini

    My goals for 2011 are to focus on starting a small business on the side or actively start. Get more financially sound by increasing different revenue streams.

    I would love to win one of the Moolala books. I could use the help.

    V.

  29. 29. Lyne

    One of my goals for 2011 is to rebuild my emergency fund which was decimated due to illness last year (but I was really glad it was there when I was without a paycheck for several months!)

  30. 30. Russ

    My 2011 goal is to pay down my mortgage by 10% and max my RRSP’s

  31. 31. Pete

    2011 goal: to live solely off of my investments

  32. 32. Heather

    Build our downpayment savings.

  33. 33. Erin

    My family’s goal is to continue to pay down our mortgage before our 4 kids head to college (they are 5 years old and under right now) AND still be able to enjoy the things we enjoy like travel, skiing and outdoor activities.

  34. 34. Daryl

    To get my line of credit paid off

  35. 35. Pamela

    I would like to pay down my debts by Dec. 31, 2011

  36. 36. Renee

    I am currently on maternity leave, baby is 8 months old. I was laid off from my job 35 weeks pregant. My financial goal for 2011 is to step out into entrpreneurship living my passion and replace my corporate income.

  37. 37. juliett

    I retired and I don’t have as much money as I thought I would. I.d like to find a solution to this problem before it escalates in my more senior years.

  38. 38. Denise

    My goal is to double my stock trading acount in 2011.

  39. 39. Peter

    learn more about preferred shares

  40. 40. Pedro Tabotda

    Complete our downpayment savings plus keep learning about money and investment

  41. 41. Adam

    I would love to contribute more to my RRSP. Darn student loans…..

  42. 42. Sam

    Keep a close eye on returns on my ETFs, RRSP and TFSA as approaching the Retired age group.

  43. 43. Sabrina

    My goal for 2011, as a 29 yr-old single mom (recently separated), is to develop a financial plan for myself, including RRSPs, RESPs for my son, see how much I can contribute to my mortgage and start investing, while also saving for a vacation! Thx for your work with the site! Very helpful!

  44. 44. Tin

    Pay off my line of credit

  45. 45. Gaurav

    Pay for my university

  46. 46. Colin

    Goal is to spend less money.

  47. 47. Sarlock

    Complete year 3 of my 5 year financial plan… going well so far!

  48. 48. JM

    One of my 2011 goals is to pay off my credit card debts completely.

  49. 49. Terry

    Take more control of my retirement savings/investments.

  50. 50. kirancdn

    My goals are to max out both my RRSP and TFSA from the money that I get back after filing taxes.

  51. 51. Denis

    Cut down on subscriptions. We cut back two magazines, our lotto subscription, one gym membership, and dropped personal training down from weekly to monthly.

  52. 52. Tina

    My goal for 2011 is to buy my first home.

  53. 53. Greg

    To maximize TFSA contributions for both my wife and myself.

  54. 54. Nova Scotian

    Increase my dividend income and stay debt free

  55. 55. Adrienne

    One of my 2011 financial goals is to spend money more mindfully – buy only what we need and think twice before spending money on “wants”.

  56. 56. Joel

    My goal for 2011 is to top up my RRSP contribution room.

  57. 57. Digger

    Max out our TFSAs. Half way there already.

  58. 58. blake

    2011 goals are to have our july wedding paid off and to get our mortgage down to 80% of home value so we can start leveraging more

  59. 59. Ashley

    Complete my University Degree this year debt free!

  60. 60. Linda Karst

    My goal for 2011 is to pay off the family credit card.

  61. 61. Douglas

    My goal is to catch up on my RRSP investment, I’m 10 years behind and have 12 years to go before I get to 65. I don’t particularly want to work past that.

    Thx

  62. 62. Melanie S

    Sounds like a good read.

    2011 goal is to save enough for the bathroom reno, three trips to see my parents and for Christmas, all while on reduced income (maternity leave)

  63. 63. Kate

    my goal is to pay off the car

  64. 64. sara

    my goal for 2011 is to build enough cash down to move someplace my children can each have their own room.

  65. 65. Mark

    One of my 2011 goal is to be more focus in terms of financial investment.

  66. 66. Uncle El

    Hello, I have so many goals but the only one that stays on my mind most frequently is paying off my student loan. I dont forsee paying it off in 2011, but at least I can pay it down as much as possible.

  67. One of my goals for 2011 is to make 40,000 with a part-time business.

  68. 68. UpTooLate

    My goal is to finally accept that I have enough money to retire and just bite the bullet and walk away!

  69. 69. L yang

    This book sounds like a good addition to my business and finance library. My goal is to begin a business and get income coming in within the next 3 months.

  70. 70. Charles

    My goal is to open a self-directed TFSA and actually buy my first stock(s) in it. I currently only own bank-managed mutual funds.

  71. 71. Greg

    I have created a budget, so my goal is to adhere to it.

  72. 72. DividendMan

    My goals are:

    1) To max out my TFSA
    2) To max out my RRSP contributions
    3) To increase my nw by 50% (i’m considering removing this one since i have less and less control over my NW as my portfolio becomes much larger than my savings, and to just have a savings goal)

  73. 73. paul & ais

    2011 Financial Goals-
    +Pay Off Consumer Debt
    +Tighten Budget in fears of upcoming layoffs
    +Consolidate Student Loans
    +Get PMI removed from primary residence
    +Appeal Primary Residence Property Taxes
    +Refi Loans on Rental House
    +Build Emergency Fund
    +Buy 2+ rent houses

  74. 74. Boris

    Max out the ol’ RRSPs.

  75. My goal is to start a new company so that I can up my earnings (way up)!

  76. 76. Chris

    My goal is to stabilize my spending to get my budget inline, so my dept pay-down scheme is more consistent,

  77. 77. Mateo

    my goal for this year is to continue the momentum of paying off student loans, despite the “temptations” to spend otherwise.

  78. 78. Jenny L.

    My goal for the year is to learn how to invest in the stock market!

  79. 79. Barry C.

    My goal, is to save more for a down payment

  80. 80. LindaL

    My key financial goal for 2011 is to bring in more income. I became self-employed last year and we are suffering. I’m not bringing in enough income to keep up with our expenses and hence, our debt is increasing… not good.

  81. Being retired since 1992 (on fixed income) the goal every year is to stay ahead of the tax man!

  82. 82. Stephen

    One of our goals is to pay off the Car loan at least 15 months early.

  83. 83. Nichole

    Sounds like a great read, a goal for 2011 is to rebalance my & my husband’s retirement savings portfolio.

  84. 84. Cori

    My goal is to make weekly payments on my line of credit and have it completely paid off by October 1, 2011.

  85. 85. Ryszard

    I actually have a name for this year financial goal. I am calling it a BS year. No, it is a different kind of BS, meaning big savings. We decided that we are not making any discretionary purchases this year, in order to pay down as much of our the debt as possible. The idea is twofold:
    1. to reduce the amount of interest that we pay, of course,and
    2. to be able to max out our next year RRSP, which I have not been able to do for many years now.
    Additionally, I would love to finish the house renovations that I started a couple of years ago.

  86. 86. Joanne

    Improve cash flow, reduce the principal mortgage!

  87. 87. Glen Irwin

    My goal for 2011 is to increase my net worth by 4% using dividend stocks.

  88. 88. michael

    Strange title but I’d like to read it.
    My goal is to find some gainful employment to stop the bleeding of
    our savings.

  89. 89. Matt

    My goal is to max out my rrsp and tfsa’s for 2011

  90. 90. StephR

    My goal for this year is to buy some DRIP dividends.

  91. 91. D

    My major goal is to save enough for a backpacking trip to South America this winter. One of my sub-goals is to reduce spending on non-essential items like books- a free one would be awesome!

  92. 92. SophieW

    I have many goals for this year, many of them continuations from last year and will continue on in the forseeable future… But the big thing on my mind right now is to pay off that darned car loan! Once that’s gone I’ll have over a grand to put into savings and ease up on the budget a little :)

  93. 93. Sean

    This year I am making sacrifices to get debt free, besides the mortgage, & get the family into a new house.

    Also to top up the kids education fund.

    Lastly to put the emergency cash fund in place.

    S.

  94. 94. Judy

    My goal for this year is to get back to a structured retirement savings plan. After a job change that included a cut in salary I have fallen off track with my savings.

  95. 95. Vonnie

    My goal is to have 10 Drips going! Just need to acquire a few more.

  96. 96. John

    Rebalance dividend portfolio.

  97. 97. Naomi R

    My goal is to keep away from the temptation to pay for anything on credit – save save save and pay cash (even the new car that will be required in near future).

  98. 98. Bhaskar Naik

    Goal is to switch over to ETFs from mutual funds…

  99. 99. Amanda

    Hi Million Dollar Journey! My goal for 2011 was to pay off my line of credit, which I’ve already done :)

  100. 100. Scott

    My goal is to make it through the extra year my wife has taken off work to stay home with the children without taking on any debt.

  101. 101. TK

    Retire in 15 years.

  102. 102. Snowburn

    My goal is to pay down debts and max RRSPs

  103. 103. Jimmy Nguyen

    My goal this year is to pay down all debts, except the mortgage and try to save more via RRSP and TFSA. I already started pre-authorized deposits every 2 weeks to those accounts and will try to chip in some lump sump payments when appropriate.

    Spend less than what we earn and have more savings than what we owe…a simple recipe for financial success.

    Cheers!

  104. 104. spudman

    My goal is to drop 20k on my mortgage and buy a camper.

  105. 105. iamphysio

    My goal is to pay off our LOC.

  106. 106. Stacey Piesner

    My goal is to pay of the line of credit (a few thousand dollars) and get a good start on my emergency fund

  107. 107. Mike

    My goal is bring up my portfolio value to what it was in June 2008, and punish the crooked Ottawa brooker that took advantage of us.

  108. 108. Kayla

    My financial goal for 2011 is to save up tons of money this summer and keep my credit card balance always paid off!!

  109. 109. Dryan

    get control of my finances and learn more about good investing

  110. 110. Colleen

    My husband lost his job last September and has only been able to find a 3 month contract since. Our financial goal is to find him a good full-time, permanent IT position.

  111. 111. Ian Ferguson

    Establish a series of passive income streams to finance retirement

  112. 112. NS

    My goal is to re-engage my interest in finance. The last few years have found me with waning interest in anything finance related.

  113. 113. Trevor

    Find some dividend payers for my TFSA.

  114. 114. Beth

    Pay off our RSP loan in the next month and then start hammering the mortgage again!

  115. 115. Kyle

    My goals for 2011 are to replace my 3 month safety fund asap. I had to use it this year to cover some vacant properties and was glad it was there. From that point forward its all saving and investing.

  116. 116. Dutchie

    Make a few extra payments on my mortgage and put some money in my TFSA

  117. 117. carwel

    I aim to have 3 years left on mortgage by the end of 2011.

  118. 118. padma

    I am looking forward to buying my first home this year. I have been dreaming about from 1st year university. Saved & maxed my rrsp for the HBP. Iam keeping my fingers crossed!

  119. 119. freedox

    I’m just getting my feet wet with this personal finance/investing/money management stuff so i need all the help i can get.

  120. 120. Andrew

    Our largest financial goal for the year is to pay off an additional $20,000 on the mortgage. At that rate we’ll be clear in 6 years.

  121. 121. Zdad

    My goal gain more control over my investments rather than going with everything my advisor says.

  122. 122. Fred

    My goal for this year would be to have my wife and I on the same page in terms of our current financial standing and where we want to be long term.

  123. 123. Belinda

    My goal is to READ and UNDERSTAND my Portfolio Summary statements that my advisor sends me quarterly. This includes knowing the MERs and fees that I am being charged.

  124. My 2011 goal is to eliminate a debt on a credit card before interest begins to accrue.

  125. 125. Eric

    My goal for 2011 is to invest at least 10K$ in my RRSP, and 10K$ in our TFSA.

  126. 126. Marina

    Pay off my mortgage ($10,000 left, so should be possible) and start seriously saving for retirement.

  127. 127. Imad

    My 2011 goal is to max out TFSA while contributing to my RSP… will be tough but it is feasable!

  128. 128. AKip

    2011 Goals: Make $2500 RESP contribution to max gov’t “match” and finish paying off my student loan!

  129. 129. sandra

    So many goals, so little money! Realistic achieveable financial goals for 2011: 1. finally pay off the Line of Credit, and
    2. then take that payment money and divide it between increasing my TFSA payments and establishing a car account

  130. 130. telefantastik

    For 2011: fill up the TFSA room, and simplify finances by consolidating/closing a couple of accounts.

  131. 131. Emily

    $5000 Emergency fund and max out RRSPs.

  132. 132. Equal Opportunity Spender

    Well, we decimated our savings in 2010 when we bought a house and then gutted and reno’ed the kitchen and half the first floor, so in 2011, I want to build up our safety net again.

  133. 133. Lisa

    My goal for this year is to pay down some debt which will free up some cash for 2012!!!

  134. 134. Jungle

    One of my goals this year is to save $25 cash.

  135. 135. rob

    pay down our home equity line of credit

  136. 136. Heaven7

    My 2011 goals are to get healthy, pass some courses and get a better job.

  137. 137. Mike

    Continue to pay double mortgage payments, and throw any extra money into the stock market…I think uranium stocks look good

  138. 138. Ary Andriawan

    my financial goals in 2011 are:
    <3 months: buy (take over) the land for cattle fish, with a capital of a bank loan for about 5 years when there is surplus capital I'll buy a car and car certificates will I make the lever to get a larger capital as a down payment to buy a house small-scale playground stores and home stores such certificate shall I mortgage to pay it off with credit for 10 years.
    so I'm not too burdened by my debt, because will be paid by my cattle fish and my shop.

    I hope you all will pray for me to be successful, so I MUST be praying for you all.

    Thank you

  139. 139. Kanwal Sarai

    My goal this year is to pay off our mortgage.

  140. 140. John Lee

    Pay down mortgage.

  141. 141. Jim

    Pay off line of credit.

  142. 142. Matt

    Sounds like a good book.
    One goal for 2011 is to significantly reduce my wife’s student loan. As I’m currently in school, we’re able to make payments directly against her principal. Hopefully reduce it by 30% or more by the end of the year.

  143. 143. Jamie

    My plan is to payoff my HELOC.

  144. My goal is simple: pay off $39,000 of my mortgage this year. Hard? Yes, but it will take me a lot closer to being debt free like you FT.

  145. 145. Steve

    My financial goal is to max out my RRSP this year in order to stay the course toward financial independence and early retirement!

  146. 146. chad

    My financial goal get a better jpaying job $12 is hard to raisie a familly on.

    And to start a rrsp.

  147. 147. Richard

    My goal is to reduce my mortgage by 10% this year.

  148. 148. Erick

    My goal is to dump all my mutual fund holdings and replace them with low cost ETFs.

  149. 149. Wanda B

    One of my financial goals for 2011 is to put away as much as possible this year so my hubby and I can retire a bit earlier.

  150. 150. Judy

    My goal is to become consumer-debt free by the end of May 2011 and once that is done, put those dollars into my TFSA.

  151. 151. Gene

    I’ve got extra cash coming to me, so I’m working on blasting away at our mortgage principal, within the limits of the prepayment rules.

  152. Wow. These goals are INCREDIBLY inspiring. I wish we had 150 books to give away to each and every one of you. Oh well. Thanks for participating, and three cheers for Million Dollar Journey – truly one of the BEST personal finance blogs out there.

    Bruce Sellery
    Author, Moolala.

  153. 153. FrugalTrader

    Thanks for the kind words and for stopping by Bruce!

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